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Latest News Archives for 2021-05

Avoid massive fines and lawsuits with proper policies

Over a dozen states have proposed or already are implementing privacy laws to protect the Personally Identifiable Information (PII) of its citizens. Each of these laws has unique requirements as well as unique penalties for not complying. Some states are proposing businesses be fined over $5,000 per infringement (per website visitor). Some states are proposing private right of action (meaning citizens of that state can sue businesses anywhere in the US). Read our state privacy law tracker for more information.
 

These laws do not care where the business is located. The laws are only out to protect its citizens.
 

Websites that ask for a ‘name’ and ’email’ address on a contact form are collecting PII and need to not only have a compliant Privacy Policy, but also need a strategy to keep their policy up to date when these laws are added or changed.
 

 

 

In summary:

  • Avoid massive fines and lawsuits
  • Limit your liability
  • Keep control of your website
  • Protect your intellectual-property
  • Ensure legitimacy to your website visitors

Want to get started? Contact us and we will reach out to you. 

Drive Consumer Engagement with Digital Amplification

Creating compelling content is just the beginning of a truly successful project. The Family Features expert team can take your campaign to the next level using Social Media Amplification and Content Amplification to drive additional impressions, engagements and clicks as part of an individualized digital strategy.

By researching your brand’s social pages and website, Family Features is able to replicate voice and tone to let your recipes, lifestyle or home & garden messaging shine on Facebook, Pinterest, Instagram, Twitter and via our cost-per-click campaigns. Once promotion begins, Family Features will manage and track the success of your campaigns to provide you with a detailed report on impressions, engagements, clicks, likes, comments, shares and more.

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Take control of how data is used in Google Analytics

Rising consumer expectations and changing industry regulations have set higher standards for user privacy and data protection. This has led many businesses to revisit how they are managing data in their Google Analytics accounts. To help, Analytics provides businesses with a variety of features to control how their data is used. Here is an updated overview of controls in Analytics that govern how data is collected, stored, and used–all of which can be adjusted at any time.


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2021-09 | 2021-07 | 2021-05